Nazareth Farm, a nonprofit service-retreat organization for teens & young adults
Raise funds for their work from chaperones, parents, and other adult supporters
Just like businesses, nonprofits need to "sell" something. They sell change. They sell good. They sell momentum.
I was tasked with writing a letter to donors and potential donors. Great sales pitches focus on storytelling — so I told the story of one of Nazareth Farm's homeowners.
This letter appeals to the recipient's desire to make a positive difference in a particular part of the world. I invited the audience to join a movement and make and impact.