The Client:

Live Well, a counseling practice for women

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The Objectives:

Encourage the therapist's ideal clients to book a session

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The Strategy:

The first task was to work with my client to hone in on the exact clientele she wished to serve. All copy had to speak directly to her ideal audience, capture their struggles, and offer hope through therapy.

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I worked with the designer to guide the user on a logical journey through the site. Copy and design work together to make the potential client feel confident in the therapist's ability to help.

 

Most importantly, we made it easy to contact the therapist during any part of the journey. The result was a 200% increase in bookings within the first month! Plus, my client was thrilled with her new website.