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Nurture Sequence

The Client:

Our Future WV, a community organizing group

The Objectives:

Increase donations & engagement through their email list

The Strategy:

I wrote 3 emails, designed to be dripped out to subscribers on a schedule. Each communication emphasizes the good work the organization is doing, and encourages the reader to take an action to engage.

The sequence begins with an introduction to OFWV's work. Email 2 asks for a small action. And the series culminates in a donation request.

From the recipient's perspective, the result is a gradually deepening relationship. Together, the emails build the recipient's trust in the organization's ability to create change. And each shows the supporter a different way to get involved and make an impact.

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